How do big players use Programmatic Marketing?

4 minutes

Programmatic marketing is an automated form of buying and selling online advertising which many believe will soon revolutionize the market. While still a relative novelty in Poland, the solution is expected to generate an impressive 7 billion USD sales US-wide by 2017, which will translate into a whopping 80% in market share!   We have

How to boost sales using Instagram

4 minutes

Instagram is one of the fastest growing social networking sites. Its user base has already exceeded 300 million and still continues to grow. Facebook, by acquiring Instagram in 2012 (for a whopping 1bn USD), provided the site with access to its technology and advertising potential.   The Instagram team, however, wary of users’ reaction to

3 steps to successful Facebook remarketing

3 minutes

Remarketing is a topic of loads of articles, webinars and podcasts released every day. It’s a scoop! It comes as no surprise because remarketing brings great results and is well-received by the prospects. While western markets are quite familiar with this type of advertisement, it is still a novelty in Poland and we need to

Why is it worth to invest in segmentation and behavioral targeting?

There are no two identical human beings so there are no two identical customers. We all visit different websites, use various devices and take our interests in other stuff. But we’ve got one thing in common. We want the website content to be tailored to our needs. It is a major challenge for vendors but

Don’t misguide the customer – 5 reasons for abandoning shopping carts

If you want to have the best and profitable e-commerce website you need to create an online experience that makes users fall in love with you and your products. Pay attention to details. The purchasing path has to be straight and the destination easily visible. Any additional curves and dark corners make your customers run

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