Fourth post from the E-commerce platforms review series: ZenCart

3 minutes

We’ve already analyzed the strengths and weaknesses of Magento – the most versatile e-commerce software, WooCommerce – the leading e-commerce plugin for WordPress and PrestaShop – the ideal solution for small and medium-sized shops. This time, we’re moving on to another solution, one that’s perfect for anyone willing to start selling online: ZenCart.   What

Third post from the E-commerce platforms review series: PrestaShop

3 minutes

In the previous installments of the series we have already reviewed WooCommerce (a plugin turning WordPress into a fully functional store) and Magento, one of the most advanced e-commerce platforms. Let’s have a look at another one.   What is PrestaShop?   PrestaShop is an open-source e-commerce CMS. According to information on the platform’s official

Second post from our E-commerce platforms review series: Magento

3 minutes

You already know how WooCommerce works, one of the most popular WordPress plugins which transforms it into a fully functional online store. You’re aware of its strengths and weaknesses. Now it’s time to explore next software that could be useful for those who want to start selling via internet. Here we go!   Let me

First post from our E-commerce platforms review series: WooCommerce

3 minutes

Deciding to sell online involves making some important choices, with choosing the right software being one of them. There is an array of solutions available on the market, from dedicated platforms, to both paid and free off-the-shelf products. How to choose the best?   First and foremost, remember there are pros and cons to every

How can remarketing increase conversion rate?

It comes as no surprise that consumers must see an offer a couple of times before they advisedly make a purchase. It is really rare for shoppers to visit the site for the first time and buy a product immediately. Therefore, your marketing goal should not be driving more and more traffic into your website,

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