Always keep your e-store modern-looking. As you know, “Good clothes open all doors” (Thomas Fuller). This quotation is relevant for web design as well. And it is even more relevant for eCommerce design, as it relies on user experience and a whole bunch of psychological factors.
Today we are going to familiarize you with the most up-to date web design trends that can be applied to your online shop to make it more attractive for your customers and more effective for your business.
1. Large images
There are several ways of using images in eCommerce website design. First of all, you can fill a background with one large full-width photo or texture. They can also be combined to form a mini-gallery on the homepage, or as a source for sliders. Large sliders and hero images occupying the entire above-the-fold area of a website can serve as a branded greeting card from your store to your visitors. Finally, you can apply a parallax scrolling effect to an image to add some action to your layout. A great example of a theme utilizing high-definition photos is Styler by TemplateMonster. It has been designed for PrestaShop open source eCommerce software.
Although, several years ago, responsiveness was totally optional, today it is a mandatory attribute of just about any website. Without responsive layout you will suffer heavy penalties from Google, not to mention poor user experience, especially for mobile users. Of course, you can theoretically implement a fluid layout or a mobile version of your website, but such solutions are obsolete, and do not look very professional. Besides, making your store responsive is not a difficult or pricey task at all. At your disposal there are thousands of readymade templates for any existing ecommerce platform.
3. Newsletter Pop-up Windows
Email marketing is one of the most significant aspects of online promotion. For eCommerce it is essential, as it allows you to build a subscription list of loyal customers. Did you know that recurring customers are 5 times more likely to make a purchase than new ones? And that is why planning an email marketing campaign is crucial for any eCommerce store. As an option you may consider implementing newsletter pop-ups. With the right timing they will surely increase your customer base without making your store look spammy and intrusive. Take a look at this example of a well-designed pop-up window for email subscription:
4. Flat design
The popularity of bulky pseudo-3D buttons has gone for good (fortunately). Modern designs aim for lightness and minimalism, mixing styles and playing with colors instead of textures. So there was a flat design trend that is now turning into material design. Some may say that this trend is sterile and lifeless, but it is undoubtedly relevant for any website topic. Here is an example of a completely flat design in eCommerce:
5. Parallax Effect
Parallax scrolling is a modern visual effect with its roots in classic arcade games of the 80’s (e.g. Super Mario). Its essence is that two or more visual layers move at different speeds. This creates the illusion of three-dimensional space, especially when there is a photo used for a parallax image. The effect can be modified with the usage of several images moving in different directions. Now parallax scrolling can be encountered on many website designs and eCommerce is no exception.
6. Background video
You can also use compressed video files instead of images as background fillers. This was impossible a few years ago due to the limited speed of an Internet connection. But today this factor is not that important, so feel free to make use of beautiful video backgrounds and impress your customers. Check out this website to see the trend in action:
7. Mega Menu
For large online stores with lots of wares, categories and offers, rich and intuitive navigation is a “must”. An advanced solution to this problem is the Mega Menu technology, where menu items are presented as specific layout templates containing link blocks, images, submenus and even videos. They are intended to fully or partially replace aging accordion and dropdown menu formats.
Do you use any of the trends listed above to increase conversion rates of your own store? Or maybe you have found your own unique way of boosting sales with the help of design? Please tell us in the comments below.