Third post from the E-commerce platforms review series: PrestaShop

3 minutes

In the previous installments of the series we have already reviewed WooCommerce (a plugin turning WordPress into a fully functional store) and Magento, one of the most advanced e-commerce platforms. Let’s have a look at another one.   What is PrestaShop?   PrestaShop is an open-source e-commerce CMS. According to information on the platform’s official

How to boost sales using Instagram

4 minutes

Instagram is one of the fastest growing social networking sites. Its user base has already exceeded 300 million and still continues to grow. Facebook, by acquiring Instagram in 2012 (for a whopping 1bn USD), provided the site with access to its technology and advertising potential.   The Instagram team, however, wary of users’ reaction to

Second post from our E-commerce platforms review series: Magento

3 minutes

You already know how WooCommerce works, one of the most popular WordPress plugins which transforms it into a fully functional online store. You’re aware of its strengths and weaknesses. Now it’s time to explore next software that could be useful for those who want to start selling via internet. Here we go!   Let me

Content personalization on mobile devices for ecommerce

3 minutes

Why is personalization the future for mobile devices?   Customization on mobile devices is difficult to achieve because of screen size and gesture-heavy interfaces. The only and best solution is personalization which doesn’t just affect the way things look to users but also the way things feel to users. It offers users the type of

3 steps to successful Facebook remarketing

3 minutes

Remarketing is a topic of loads of articles, webinars and podcasts released every day. It’s a scoop! It comes as no surprise because remarketing brings great results and is well-received by the prospects. While western markets are quite familiar with this type of advertisement, it is still a novelty in Poland and we need to

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