How do big players use Programmatic Marketing?

4 minutes

Programmatic marketing is an automated form of buying and selling online advertising which many believe will soon revolutionize the market. While still a relative novelty in Poland, the solution is expected to generate an impressive 7 billion USD sales US-wide by 2017, which will translate into a whopping 80% in market share!   We have

Defining programmatic marketing and its 5 main benefits

Programmatic simply means automated, so programmatic marketing refers to using technology to automate the process of buying and selling online advertisements. The purchase of digital media takes place via automatic and direct inventory access. Automation allows to limit the contact with the sales department or advertising network, eliminate middlemen from the ad buying process and

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