Product recommendations: the fight for the sale

How do you optimize your online store to meet seasonal trends? The sports sector is heavily seasonal and strongly influenced by current events (e.g. snow apparel and The FIFA World Cup). Therefore, it is important to sell the right merchandise during the right season when demand for these items grows. Solution: We suggest presenting a wide range of products, not just bestsellers. You can do this by implementing personalized recommendations that work in real time. By doing this, each customer will see different perfectly matched products. This way current trends as well as customer preferences are noted and therefore less popular products are also sold.

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